Role Overview

The SEO Specialist for Non-Food is responsible for developing and executing data-driven organic search strategies to drive B2B customer acquisition and retention. You will optimize the digital catalog for professional customers, ensuring high visibility for non-food assortments in various international markets. 

Key Responsibilities

• Strategy Development: Design and implement comprehensive on-page and technical SEO roadmaps specifically for non-food product categories (e.g., Catering Supplies, Office, Multimedia).
• Technical SEO: Conduct regular audits to resolve issues with site architecture, crawlability, and mobile performance for large-scale e-commerce platforms.
• Keyword & Competitive Analysis: Perform in-depth B2B keyword research to identify high-intent terms used by professional traders and business owners.
• Content Collaboration: Partner with the Web Content and Category Management teams to create SEO-friendly product descriptions and landing pages that align with business objectives.
• Performance Monitoring: Track and report on key KPIs—including organic traffic, keyword rankings, and B2B conversion rates—using Google Analytics 4 and Search Console.
• International SEO: Support the rollout of localized SEO strategies across multiple global units to ensure search dominance in different regional markets. 

Required Skills and Qualifications

• Experience: 3–5 years of proven experience in SEO, preferably within a large-scale e-commerce or B2B wholesale environment.
• Technical Tools: Proficiency with SEO suites like SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Technical Knowledge: Solid understanding of HTML, CSS, and JavaScript fundamentals to troubleshoot indexing and rendering issues.
• Analytical Mindset: Ability to translate complex data into actionable insights for non-technical stakeholders.
• Education: Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field. 

Preferred Certifications

• Google Analytics Individual Qualification (GAIQ).
• SEMrush or HubSpot SEO Certifications. 

These job descriptions detail the technical and strategic SEO tasks required to drive organic traffic for non-food products in international B2B environments.