Brand Manager – Roles & Responsibilities (Brief)

Key Roles & Responsibilities

• Develop and execute brand strategies, annual marketing plans, and product positioning to strengthen brand identity and market presence.

• Manage end-to-end product lifecycle including product ideation, coordination with R&D, packaging development, branding, and product launches.

• Plan and execute integrated marketing campaigns across digital, social media, influencer marketing, and offline channels.

• Conduct market research, competitor analysis, and consumer trend tracking to identify business growth opportunities.

• Monitor brand performance, sales trends, customer insights, and marketing KPIs to improve profitability and market share.

• Manage marketing budgets, promotional spends, and support P&L objectives through cost-effective planning.

• Collaborate closely with sales teams for trade promotions, retailer engagement, and marketing support for D2C and retail channels.

• Oversee social media platforms, website content, and brand communication to maintain a strong and consistent brand image.

• Coordinate with cross-functional teams including R&D, packaging, creative agencies, and vendors for smooth project execution.

• Ensure innovative, aesthetically appealing, and consumer-focused branding aligned with skincare/cosmetic industry trends.

Required Skills

• Strong experience in skincare/cosmetics brand management.

• Excellent communication, creativity, and aesthetic sense.

• Strong analytical and market research skills.

• Expertise in digital marketing and social media strategy.

• Ability to handle multiple product launches and campaigns simultaneously.

• Strong leadership, coordination, and project management skills.