1. Job identification

Job Title:

CUTOMER CONSULTANT – HORECA

Reporting to:

DM HORECA

Sideways:

N/A

Direct reports:

N/A

2. Job content

Job purpose:

Increasing sales of HoReCa relevant articles in the designated markets

3. Job dimensions

Decision making/ freedom to act

1. Planning daily and weekly visit to the customers
2. Acquisition of new customers in the assigned area

4. Key responsibilities & accountabilities

Key responsibilities/

accountabilities

• Creation of daily and weekly sales plan and order lists
• Diligently follow the customer visit plan every day  
• Managing the accounts of 80-120 tagged customers
• Interacting with customers regularly and developing relationship with them
• Identifying bulk order opportunities and capitalizing on them
• Increase the number of buying customers and basket size of customer
• Identifying and rectifying de-growth amongst the customers
• Enrollment and tagging of new customers with sales potential
• Understanding customer’s business and recommending articles to them
• Coordinating with logistics and full service desk for delivery
• Assisting visiting customers with their purchase from the DC
• Ensuring timely delivery of orders and managing bulk orders
• Coordinating with DM Trader & TLs for special pricing
• Continuously updating knowledge about articles and offers
• Coordinating with customers for orders during Invoice level promotions
• Track customer wise sales and keep a check on customer balance 
• Identify customers with a high sales potential and get them tagged  
• Achieving sales & margin target month on month & annually
• Promote sales of private label products amongst HoReCa customers
• Ensuring all the FOIS parameters are achieved regularly
• Assist customers with festival and seasonal stock planning & purchase
• Coordinating with main cash team for payment processing

5. Working relationships

Internal:

Logistics team / Store Main cash ( Finance ) team / Store operations team

External:

HoReCa customers