Job Description: Tally Marketing Executive Position Overview Job Title: Tally Marketing  Experience: Minimum 1 year in marketing or related field Salary Range: INR 20k to 22k per month Employment Type: Full-Time Industry: Software, IT, or Business Solutions Reports To: Marketing Manager or Sales Head The Tally Marketing Executive is responsible for promoting Tally Solutions’ products (e.g., Tally ERP 9, Tally Prime) to businesses, driving product awareness, generating leads, and supporting sales teams. This role requires a blend of marketing skills, knowledge of Tally software, and the ability to engage with small and medium-sized enterprises (SMEs) to showcase the benefits of Tally’s accounting and business management solutions. Key Responsibilities 1. Product Promotion and Awareness ? Develop and execute marketing campaigns to promote Tally software products, focusing on features like GST compliance, inventory management, and financial reporting. ? Conduct market research to identify potential clients, including SMEs, retail businesses, and accounting firms. ? Create and distribute marketing materials such as brochures, flyers, and digital content to highlight Tally’s benefits. ? Organize and participate in trade shows, exhibitions, and local business events to showcase Tally solutions. 2. Lead Generation and Client Engagement ? Identify and approach potential clients through cold calling, email campaigns, and social media outreach. ? Conduct product demonstrations and presentations to explain how Tally software can streamline accounting and business operations. ? Build and maintain relationships with clients to ensure long-term engagement and repeat business. ? Collaborate with the sales team to convert leads into confirmed sales. 3. Digital Marketing Support ? Assist in managing social media accounts and online campaigns to promote Tally products. ? Create content for blogs, social media posts, and newsletters to educate businesses about Tally’s features. ? Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics or social media insights. 4. Client Support and Training ? Provide basic training to clients on using Tally software, including features like data entry, GST filing, and report generation. ? Address client queries related to Tally products and escalate complex issues to senior team members. ? Collect feedback from clients to improve marketing strategies and product offerings. 5. Administrative and Reporting Tasks ? Maintain records of marketing activities, client interactions, and campaign performance in CRM tools or Tally software. ? Prepare weekly/monthly reports on lead generation, campaign success, and market trends. ? Coordinate with internal teams (sales, product development) to align marketing efforts with business goals. Required Qualifications and Skills Qualifications ? Education: Graduate in any discipline (B.Com, BBA, or Marketing-related fields preferred). ? Experience: Minimum 1 year of experience in marketing, sales, or a related role. Experience in promoting software or IT solutions is a plus. ? Certification: Basic knowledge of Tally ERP 9 or Tally Prime (certification in Tally is highly desirable). Technical Skills ? Proficiency in Tally software (e.g., Tally ERP 9, Tally Prime) for demonstrations and client support. ? Familiarity with MS Office (Word, Excel, PowerPoint) for creating reports and presentations. ? Basic understanding of digital marketing tools (e.g., Google Analytics, social media platforms). ? Knowledge of CRM software for lead management is an advantage. Soft Skills ? Communication: Strong verbal and written communication skills to engage with clients and present product benefits. ? Analytical Skills: Ability to analyse market trends, client needs, and campaign performance. ? Interpersonal Skills: Build rapport with clients and work collaboratively with internal teams. ? Time Management: Prioritize tasks and meet deadlines in a fast-paced environment. ? Creativity: Develop innovative marketing ideas to attract and retain clients. Salary and Benefits ? Salary: INR 15,000 - 20,000 per month, based on experience, skills, and location. ? Incentives: Performance-based bonuses or incentives for achieving lead generation or sales targets (as per company policy). ? Benefits: o Health insurance (if applicable, depending on the employer). o Paid leaves and public holidays. o Opportunities for professional development, including advanced Tally certifications. o Travel allowances for field marketing activities (if applicable). Work Environment ? Work Hours: Typically 9:00 AM to 7:00 PM, Monday to Saturday (may vary based on company policy). ? Work Setting: Combination of office-based work and field visits for client meetings, product demos, or events. ? Travel: Occasional travel within the city or region for client visits, trade shows, or marketing events. ? Physical Requirements: Ability to sit for extended periods during office work and travel for field marketing. Career Growth ? With 1 years of experience, a Tally Marketing Executive can advance to roles like Senior Marketing Executive, Marketing Manager, or Sales Manager. ? Opportunities to specialize in digital marketing, product management, or client relationship management. ? Additional certifications in Tally, digital marketing, or business analytics can enhance career prospects and salary potential. Eligibility Criteria ? Minimum 1 year of relevant experience in marketing, sales, or client engagement. ? Strong knowledge of Tally software and its applications in accounting and business management. ? Ability to join immediately or within a short notice period (e.g., 15 days). ? Candidates with a two-wheeler and valid driving license may be preferred for field marketing roles (if applicable).